Coca Cola and Pepsi Essay Example for Free

Coca Cola and Pepsi Essay Pepsi Cola and Coca Cola has been in the cola wars for centuries now. They had strategies to stay in the business competitively; both companies did their best to stay up by making contracts with celebrities, making banners and posters, TV commercials. Pepsi Cola and Coca Cola has the same core benefit for their products, which is to quench the thirst of their consumers as well as selling a non-alcoholic soft drink. Core benefit is the fundamental need or want that consumers satisfy by consuming the product or service. The Coca Cola products are constantly produced in a red background with Coca Cola writing. Conversely, Pepsi products are packaged with their blue writing. Brand knowledge is important for the health of the company. The Coca Cola brand was worth $79 billion in the year 2013 in comparison to Pepsi Cola brand, which was only $17 million worth. A consumer from a different country can identify a Coca Cola product, even though it’s in a foreign language and they may still recognize the product immediately. Coca Cola is much more widely available than Pepsi. Coca Cola creates a sort of convenience for consumers for being widely available thus getting the loyalty of the consumers. There is a higher demand for Coca Cola than Pepsi thus restaurants are more favorable towards Coca Cola. For example, McDonalds is providing Coca Cola, but KFC and Hardees provide Pepsi. Pepsi has always had the younger generation in mind. Their advertising and marketing strategies are fixed to target teens aged 14 or even younger with a fun and most often interlaced with music. This is evident over the years as Pepsi had musical celebrities like Michael Jackson, Britney Spears and now Beyonce. Coca Cola also targets diversifying their audience and taking geographical aspects in high consideration as they target the world filled with different cultures. The ingredients of these products also can be differentiated as Pepsi has slightly more sugar, caffeine and calories while Coca Cola has slightly more sodium. Coca Cola is a much fizzier drink due to its high percentage of carbonation in comparison to Pepsi. In Kazakhstani market Coca Cola is preferred more than Pepsi. As it was already mentioned, everyone can find Coca Cola everywhere, even far from populated cities. Also, Coca Cola is open to present the process of its creation.

Case Study on Alcoholism Essay -- substance abuse case study

Introduction: The ingestion of alcoholic beverages for their enjoyable effects is a custom which has been around for thousands of years, and alcohol continues to be a popular drug because of its short-term effects (Coleman, Butcher & Carson, 1984). An enormous amount of damage can be attributed directly to alcohol abuse as a result of lost jobs, accidents caused by drunk drivers, and so forth (Maltzman, 2000). Alcohol also compounds other problems--an estimated 25% to 40% of hospital patients have problems caused by, or recovery delayed by alcohol abuse (Maltzman, 2000). Clinical psychologists spend about one-fourth of their time dealing with people who are suffering in part from alcohol or other substance problems (Vaillant, 1995). Although alcohol problems have been around for so long, it is only recently that these problems have begun to be associated with medical or psychological difficulties. The first to advocate alcoholism as a disease was Benjamin Rush (1785-1843), and he even proposed that hospitals should be established to aid in the treatment of this disease (Cox, 1987). Since Rush, there have been many more definitions of alcoholism including the Statistical Abstracts (1979) account that an alcoholic is defined as ?one who is unable consistently to choose whether he shall drink or not, and if he drinks, is unable consistently to choose whether he shall stop or not. ?Alcoholics with complications? are those who have developed bodily or mental disorders through prolonged excessive drinking? (O?Brien & Chafetz, 1982, p.26). Further, Mark Keller of Quarterly Journal of Studies on Alcoholism in March of 1960 stated that alcoholism is a ?chronic disease manifested by repeat implicative drinking so as to ca... ..., Publishers. May, R. (1977). The Meaning of Anxiety. New York, NY: Washington Square Press. Menninger, W.W. (1994). Psychotherapy and integrated treatment of social phobia and comorbid conditions. Bulletin of the Menninger Clinic, 58, A84-A90. Miner, C.M., & Davidson, J.R.T. (1995). Biological characterization of social phobia. European Archives of Psychiatry and Clinical Neuroscience, 244, 304-308. Potts, N.L., & Book, S., & Davidson, J.R.T. (1996). The neurobiology of social phobia. International Clinical Psychopharmacology, 11, 43-48. Uhde, T.W. (1994). Anxiety and growth disturbances: Is there a connection? A review of biological studies in social phobia. Journal of Clinical Psychiatry, 55, 17-27. Wittchen, H. (2000). The many faces of social anxiety disorder. International Clinical Psychopharmacology, 15, S7-S12.

Animal Abuse Summary

Every day in the United States animals are beaten, neglected, and forced to struggle for survival. They are left in horrible conditions, ones without any food and or water. Some are lucky, they are found and rescued, being given a chance to survive by being cared for in a shelter or even given a new home. But others, aren’t so lucky. We must fight for these animals’ rights and punish the heartless owners. Its up to us to speak up for these creatures who don’t have a voice. The first step, protecting them and creating effective laws.There are actually two categories: passive cruelty and active cruelty. Passive is acts as a result of neglect or lack of action. Even though it may seen less serious, but its not true. It can lead to pain and suffering, and sometimes death. Examples, starvation, dehydration, untreated infections, improper shelter, and failure to get medical care. Passive cruelty is mainly due the owners ignorance. Active cruelty on the other hand, is m ore well known. This type of abuse involves purposefully inflicting harm on an animal.This kind of cruelty should be taken very seriously. These people who commit these crimes might get worse and move on from animals to something else, other humans per say. Its hard to tell what drives people to harm animals for sure. Animal abusers are five times more likely to commit violent crimes against people and four times more likely to commit property crimes than are those who have no history of animal abuse. (â€Å"A 1997 study done by the Massachusetts Society for the Prevention of Cruelty to Animals† â€Å"pet abuse. com†).Most who abuse animals find a sort of fulfillment or power because they know they can’t fight back. I mean yeah, not all who commit animal abuse become serial killers or rapists, its still important to take every case seriously. Examples of this though would include, Carroll Edward Cole was a west cost killer who killed as many as 35 women in the 1 970s and 80s, and was executed in 1985. Based on Cole's testimony, his first violent act was strangling a puppy. The Columbine school shooting is another example of animal abuse as a precursor to human violence.Before killing 12 classmates and then turning the guns on themselves, Eric Harris and Dylan Klebod had bragged to friends about mutilating animals. If these acts had been reported to authorities and taken seriously, these two young men might have been put in a proper facility and helped, possibly avoiding the horrific massacre. Given these examples, it's hard to imagine why all states don't take animal cruelty seriously. Alaska, Arkansas, Idaho, Mississippi, North Dakota, and South Dakota have no provisions for cruelty to animals.According to the Humane Society, a good felony law should protect all animals, apply to first-time offenders, carry large fines and lengthy prison time, have no exemptions, require convicted abusers to get counseling at their own expense, and prohibi t abusers from owning or living among animals. Along with these laws we need officials who will strongly enforce them. Police, psychologists, and even the FBI recognize the link between animal cruelty and violence against people. To better protect communities, all states should institute strong penalties and work to increase public awareness of these crimes.It's not only up to the legal system to make sure that communities across the country are aware and educated about animal cruelty. There are plenty of things everyday citizens can do. The simplest action is for people to take care of their own pets and learn the facts so they can educate others on proper animal care. Another easy way to help is by donating to or volunteering at a local animal shelter. Contrary to popular belief, volunteering doesn't require a lot of time; simply going in a few hours a week helps tremendously.Finally, by writing letters you can remind your local lawmakers that animal abuse is a real problem that n eeds to be addressed. Taking a few minutes to support this worthy cause not only helps animals, it allows you to feel proud about standing up for something so important to society. It is our job to be the voice for creatures who cannot speak up for themselves. As a nation we need to make it our priority to come together and ensure the safety of our beloved pets. As Margaret Mead once said, â€Å"Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has. †

The Enlightenment Karl Marx and Max Weber - 3163 Words

The Enlightenment The 17th century was torn by witch-hunts and wars of religion and imperial conquest. Protestants and Catholics denounced each other as followers of Satan, and people could be imprisoned for attending the wrong church, or for not attending any. All publications, whether pamphlets or scholarly volumes, were subject to prior censorship by both church and state, often working hand in hand. Slavery was widely practiced, especially in the colonial plantations of the Western Hemisphere, and its cruelties frequently defended by leading religious figures. It was inevitable that sooner or later many people would begin to grow tired of the repression and warfare carried out in the name of absolute truth. In addition though†¦show more content†¦Marx seen the economy as the basis of society and called this the infrastructure, he saw the institutions of society such as the political system, the education system, the mass media, religion and even family as developing out of the economic system which he called the superstructure which was shaped by the base (infrastructure), the means of production (everything required to produce), machines, factories, land and raw materials all owned by the bourgeoisie. The Marxist theory of historical materialism understands society to be determined by the relationships which people enter into with one another to fulfill their basic needs, for instance to feed and clothe themselves and their families. In general Marx identified five successive stages of the development of these material conditions in Western Europe. †¢ Primitive communism- early human societies (hunter gatherers) †¢ Slavery- considered to be the beginning of class society where private property appears. †¢ Feudalism- monarchy attempts to control the lands of the realm through agreements with regional leaders. †¢ Capitalism- an economic system based on private ownership of capital †¢ Socialism unfairly concentrates power and wealth among a small segment of society that controls capital and derives its wealth through exploitation. Marx saw that each stage or epoch created a new class or invention that wouldShow MoreRelatedKarl Marx And Max Weber1174 Words   |  5 Pagesfactors that compose society and the myriad of ways in which it functions. Karl Marx along with Émile Durkheim and Max Weber were the pioneers that are credited as being the founders of classical sociology. 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Despite a vast amount of sociologists contributing to our development of social thought over time, I’m particularly interested in the work of Max Weber and Karl Marx. Both theorist’s theories co-inside and take on an interesting partial Marxist perspective on society and social thought. Weber, a German sociologist, philosopher and political economist born in 1864 is one of the best philosophers to explain the theory of the economic system of capitalism. He had a wideRead MoreThe Key Ideas of the Enlightenment Essay1865 Words   |  8 PagesThis essay will be examining the key concepts of the ‘Enlightenment’ also known as â€Å"The Age of Reasonâ€Å" that occurred from the 16th and 17th century, before considering the manner in which it helped to shape the sociological view on societies and how it has linked to the birth of sociology. Before doing so I will give a brief historical context. All the profound questioning that emerged during the Enlightenment came out of the undermining of the old Catholic authority over all social truth thatRead Morefactors that contributed to the rise and development of sociology1511 Words   |  7 Pagesoppressed and exploited by the capitalists in the sense that both adults and children worked for long hours and were given low wages. Classical sociologists such as Karl Marx (1818-1883) were attracted to the study of society due to the unfair system of the capitalist economy that had been brought by the industrial revolution in Europe. Marx condemned the industrial societies and gave alternative models of society such as socialist and communist societies. As a result, it is wise to assert that societalRead MoreThe Enlightenment : The Age Of Reason1126 Words   |  5 PagesThe Enlightenment, also known as the Age of Reason, was an important period in the history of Western Civilization during the 17th and 18th centuries - a time of so cial turmoil where societies were divided between social groups and struggled for freedom, equality and democracy (Seidman, 2008: 6). This time gave rise to remarkable social thinkers, known as Enlighteners, who pioneered a new science of society (Seidman, 2008: 5). These highly educated Enlighteners believed the world could be rationally